SI-PMA is a consulting firm founded in 1997 by Ferdinando Pillon.
Professionals members brought together by a personal path to success.
They share:
- direct experience in several market sectors;
- deep knowledge of markets and special attention to emerging trends;
- the belief of fundamental role of human being in the success of a company;
- the belief each company needs to establish relationships and ongoing two-way met with each stakeholder;
- the ability to provide a balanced use of different disciplines to develop all possible synergies.
Il miglior modo per avere una buona idea è avere tante idee.
Linus Pauling
The countless and easy opportunities to access and transfer information and opinion, to spread their views, create potential opinion-oriented movements, which is in many cases greater than the awareness attributed to company communication.
The traditional approach does not allow the development of strategies that need to be adjusted to constant change and, in fact; the company operates through a continuously manned tactical. The rapid reaction, often it’s not enough. We must change the perspective and incorporate strategies that act from deep enterprise to develop and consolidate the allocation of an increasing and tangible credibility and distinctiveness of the brand over time. A growing “brand positioning” needs the precious contribution of each single person. Her choices, decisions and actions, consistent with those of other people. Only in this way you continuously transmit confirmations to all stakeholders, supporting their trust for assuring their loyalty to the brand.
Una società competitiva ti offre due possibilità: puoi essere perdente, oppure se vuoi essere vincente, puoi cambiare. (Lester C. Thurow)
Over the years, many professionals and facilities are shared and contributed to the development of our model of thought and action, particularly with some of them with our vision, we have developed a strong partnership. Business customers have a team of professional complementary and consistent to ensure maximum transversality of our work and anticipate and manage:
* all the economic and financial current and target;
* the influences on management;
* needs to be developed by the required change in ways of relating to the various stakeholders;
* resistance to change by facilitating the sharing;
to build together the continued success of the brand.
Solo con eccellenti partner si può garantire eccellenza e contemporaneità.
SI-PMA by Ferdinando Pillon
SI-PMA was in Milan with operating offices in via Martinetti, 29
but we are always “online” in the broadest sense of the term and near our customers.
CALL us:
INFO +393382631091
+393482247262 -Ferdinando Pillon- Skype: ferpil – Linkedin: http://it.linkedin.com/in/pillonferdinando Twitter: Follow @FPillon
+393496077395 -Simonetta Caresano- Skype: simonettacaresano – Linkedin: http://it.linkedin.com/pub/simonetta-caresano/34/699/19bSe volete seguire le nostre attività potete iscrivervi alla nostra newsletter
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Lunga è la via dell'insegnare per mezzo della teoria, breve ed efficace per mezzo dell'esempio. Seneca
From 1997, we always privilege the study of targeted solutions that take into account the possible impact on the increasingly brand and the need for an enterprise to create and maintain real relationships with customers and satisfied and all other stakeholders.
In this long path, we have worked for many clients direct and indirect, developing turnkey solutions for complex operational and strategic communication agencies. This long period has made possible to implement and investigate thoroughly, so many different disciplines of economics, marketing, communication, which today are instruments linked within a single model and process.
Direct experience has convinced us that a company ” lives” the market through its company brand. And we decided to work on the brand positioning as the first and more important company asset, The only that must drive any decision, choice, action of the company. To affirm and to support the company brand in a market can help you to influence successfully all the countless movements of opinion emerging from the various stakeholders, free and uncontrollable.
As mentioned in the prophetic D.A. AAKER words of 1997 *: “The language of the brand is not simply the result of creativity, and will not be constantly subject to fads. In this way, the communications agency did not configure creating subject identity but more as a communicator of something that was first defined and accepted within the organization. “CUSTOMERS * Aaker DA (1997),” Dimensions of Brand Personality, “Journal of Marketing Research, n.34.
Andrew P., Moukanas H., Wise, R. (2002),” Hard metrics can clarify the fuzzy value of a brand “, Marketing Management, Vol 11 Issue 4, p.22.
Non è tanto importante mostrare i clienti con i quali si lavora, quanto quello che si è in grado di fare e come per il loro successo.
We want to help open a new era in which business and the market can talk in a climate of mutual trust based on the Brand in connection with each stakeholder. To confirm its credibility by consistently tangible benefits for the stakeholders and to contribute to an overall improvement of the Company.
Core purpose, Vision, Mission, Values, Position, Positioning, Characters
La somma delle componenti materiali e immateriali di una marca non sono nulla se anche uno solo degli stakeholder non è spontaneamente orientato a parlarne bene.
