Think about any product or service is used in the standard of your purchases. To which trade mark or brand you thought? The number of values and of assurances you gave to, depending on your experience.
Now, think to purchase a new product or service. Do you believe in its advertising or you will ask about to your friends, and you will check it also on the internet?
Nowadays credibility is the success of the brand, and credibility depends on this hidden “stakeholder reputation”. Stronger that the one of the advertising campaigns. It is a true and effective “stakeholder brand positioning”, it’s assigned by the various stakeholders by exchanging information and opinions in their networks of contact; and sometimes they only believe in that.
This “stakeholder brand positioning” is stronger strenght you have vs. competition. It’s true for the stakeholder and it drives their behaviour in buying and consumption, and last but not least, it drives the loyalty.
To measure this “stakeholder brand value” and to improve it, we have developed a dedicated audit, SBV AUDIT, according to a major research institute.